2026 Showcase · Five labs · One group
© 2026 thelabs FZ LLC. All rights reserved. Any copying or use of this confidential information is strictly prohibited without the express written permission of thelabs group.
What we are
A group of labs specializing in full-stack creative-technology, delivering intelligent advertising.
Platform partnerships
Certified and briefed directly by the platforms our clients advertise on.
49 brands and counting
Pringles, Chupa Chups, Pepsi, Lay's, NIVEA, Dettol, NISSAN, FENDI, Formula 1, 7up, NYX, Ministry of Culture Qatar, Sensodyne, Van Cleef & Arpels, Nestlé, amazon, Baskin-Robbins, Mirinda, TUMI, Vaseline, adidas, Qatar Airways, Nakheel, M·A·C, Yango Play, realme, AJet, Almarai, dyson, OREO, L'Oréal, Nespresso, L'Occitane, Domino's Pizza, Riyadh Zoo, ebay, Styli, Cadbury, Kérastase, vodafone, Carolina Herrera, HONOR, NETFLIX, FACES, OUNASS, Victoria's Secret, Neutrogena, Unilever, MONTBLANC.
How we got here
Lab 01Immersive experiences · Launched 2022
Designs spatial, physical and playable brand experiences.
What it does
The podClient servicingCreative developers3D specialistsArt directorsExperience designers
Selected work
Lab 02On-ground experiences
Designs immersive on-ground experiences, from projection mapping and interactive mirrors to experiential installations and booths.
What it does
The podClient servicingExperiential designersVFX artistsTech & AV teamOn-ground production
Selected work
Lab 03Creators & live commerce
Connects brands with creators and turns attention into sales through UGC and live commerce.
The first ever Amazon livestream in the GCC.
What it does
The podClient servicingSocial leadInfluencer managementLive producersContent creators
Selected work
Lab 04Content at machine speed
Creates content at machine speed and builds the AI systems brands run on.
From brief to shortlist, AI surfaces and ranks the most relevant creators.
What it does
The podProduct developersAI producersAI engineersAI editorsAI governance team
Selected work
Lab 05Playable
We design fast, high-impact interactive experiences that engage and convert.
Over 200 mobile and web games delivered.
What it does
The podGame designersDevelopersArtistsProducers
Selected work
Our footprint
Seven countries across MENA, the Levant and Türkiye — production close to the market.
Say hello
© 2026 thelabs FZ LLC. All rights reserved. Any copying or use of this confidential information is strictly prohibited without the express written permission of thelabs group.
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